The promotion took place in several specially adapted areas for promotional activities in each centre. Everything was based on the aesthetics of the brand and the launch.
The outcome was a stunning promotional space, where the brand and the public could interact to learn about the product. The game and customer involvement was an important aspect of activities such as the photo booth or the possibility of getting your portrait and individualised in the “look” of the campaign models and uploaded to different online resources.
Sephora Triangle, Barcelona
Sephora Triangle, Barcelona
Sephora Triangle, Barcelona
Sephora Gran Via, Madrid
Sephora Gran Via, Madrid
CAROLINA HERRERA
Promotional 212 VIP
Madrid-Barcelona
To promote Carolina Herrera’s new perfume, 212 VIP, we were commissioned for productions in the 2 main promotional spaces in Sephora in Spain: Triangle (Barcelona) and Gran Vía (Madrid).
