ELIE SAAB

Promotional
El Corte Inglés Serrano
We were commissioned by the Elie Saab brand from the BPI Group to design and produce a promotional space in the El Corte Inglés Serrano store (Madrid). A solution was created, which adapted to the new brand’s image, using a display and image area, as well as a section where the products and designer’s range of digital content could viewed using iPad tablets. The challenge was to appropriately position all those elements in only a 2m x 2m space.