The design was born out of an interpretation of the product’s lines and linked to a person who is accustomed to new technologies, adventure and the guarantee of a quality watch from the renowned TISSOT brand.
It incorporated specific aspects of the design of the range of watches (the face, an icon for the different functions, etc), whilst also providing the written text and visuals to explain the watch’s numerous innovative functions. The option of being able to touch and test the functions complemented the possibilities of the piece.
TISSOT
POS
T-Touch
This was a proposal for the design of a POS for the launch of the new models of Tissot T-Touch watches. It involved communication and testing elements for the brand’s existing points of sale. This was part of a global campaign launch that included interactive window displays with augmented reality games and promotional spaces in the brand’s points of sales in El Corte Inglés.
